Lifafa
Lifafa
ABOUT
"Lifafa" is a digital platform where users can send and receive virtual envelopes containing random amounts of cryptocurrency as gifts, inspired by the traditional Chinese red packets. It combines the cultural concept of gifting with the excitement of receiving unexpected crypto amounts
"Lifafa" is a digital platform where users can send and receive virtual envelopes containing random amounts of cryptocurrency as gifts, inspired by the traditional Chinese red packets. It combines the cultural concept of gifting with the excitement of receiving unexpected crypto amounts
ROLE
Product Designer
Product Designer
DURATION
12 days
14 Nov 23’ - 30 Nov 23’
12 days
14 Nov 23’ - 30 Nov 23’
TEAM
Product VP : Yashasvi Rao
Developer : Jovian Dsouza
Product VP : Yashasvi Rao
Developer : Jovian Dsouza
ROLE
Product Designer
DURATION
12 days
14 Nov 23’ - 30 Nov 23’
TEAM
Yashasvi Rao : Product VP
Lochan Patil : Motion Designer
Badal Agrawal : Product Manager
What is Lifafa
"Lifafa" is a term in Hindi indicating a meaningful envelope, similarly this is a digital platform where users can send and receive virtual envelopes containing random amounts of cryptocurrency as gifts, inspired by the traditional Chinese red packets. It combines the cultural concept of gifting with the excitement of receiving unexpected crypto amounts.
"Lifafa" is a term in Hindi indicating a meaningful envelope, similarly this is a digital platform where users can send and receive virtual envelopes containing random amounts of cryptocurrency as gifts, inspired by the traditional Chinese red packets. It combines the cultural concept of gifting with the excitement of receiving unexpected crypto amounts.
Why now?
Red envelopes, introduced on WeChat during Chinese New Year in 2014, spurred exponential growth. Within a month, WeChat payments surged from 30 million to 100 million users. Over the six-day holiday, 20 million red envelopes were exchanged, skyrocketing to 3.2 billion the following year.
Red envelopes, introduced on WeChat during Chinese New Year in 2014, spurred exponential growth. Within a month, WeChat payments surged from 30 million to 100 million users. Over the six-day holiday, 20 million red envelopes were exchanged, skyrocketing to 3.2 billion the following year.
Goal & objectives
We're launching a crypto-based product inspired by the success of digital red packets. The widespread adoption and excitement generated during cultural events demonstrate the potential to merge tradition with digital interactions.
We're launching a crypto-based product inspired by the success of digital red packets. The widespread adoption and excitement generated during cultural events demonstrate the potential to merge tradition with digital interactions.
Aquisition: Senders can easily share the unique link with intended recipients. (Who doesn’t want free money?)
Engagement: Recipients follow the link to access the gift pool and experience the gifting process.
Virality: Users who engage early reap the highest rewards creating a sense of urgency.
Aquisition: Senders can easily share the unique link with intended recipients. (Who doesn’t want free money?)
Engagement: Recipients follow the link to access the gift pool and experience the gifting process.
Virality: Users who engage early reap the highest rewards creating a sense of urgency.
How it works
User creates a 100 Lifafas from a total pool of $50
User creates a 100 Lifafas from a total pool of $50
x 100
= $50
= $50
Each recipient opens one Lifafa
Each recipient opens one Lifafa
x 1
= Random amount (eg, $3)
= Random amount (eg, $3)
First ones to open gain the most amount
First ones to open gain the most amount
1st
= $2
2nd
= $1
3rd
= $0.5
Creating a virality factor
Creating a virality factor
Initiated information architecture process by white-boarding key features and user flows. Through collaborative sessions, we structured content, mapped user pathways, and refined the layout.
Initiated information architecture process by white-boarding key features and user flows. Through collaborative sessions, we structured content, mapped user pathways, and refined the layout.
Low fidelity Wireframes
How does Okto help?
While Lifafa can be opened on any platform as a dApp, the advantage of opening it on our decentralized wallet 'Okto' is we can make it function smoothly as a 2P dApp as opposed to using Wallet connect as another step.
Helping users immediately connect their wallet through opening it via the app and being able to directly see their funds
While Lifafa can be opened on any platform as a dApp, the advantage of opening it on our decentralized wallet 'Okto' is we can make it function smoothly as a 2P dApp as opposed to using Wallet connect as another step.
Helping users immediately connect their wallet through opening it via the app and being able to directly see their funds
Okto
Balance :
100 USDC
Okto app
Okto app
Wallet
Connect
Wallet Connect
3 step process
Web dApp
dApp
dApp
Okto app
Okto
Web dApp
(Lifafa)
Wallet
connected
Balance :
100USDC
Wallet connect adds friction as an additional step
Efficient
Wallet connect adds friction as additional steps
Zero step process
Features
Creating a Lifafa
Designed the UI to resemble a handwritten letter, adding a personal touch to the experience. The process flows seamlessly: first, select the blockchain and token, then choose the number of recipients, add a message, approve the transaction request and just like that—Voila! A Lifafa is created.
Designed the UI to resemble a handwritten letter, adding a personal touch to the experience. The process flows seamlessly: first, select the blockchain and token, then choose the number of recipients, add a message, approve the transaction request and just like that—Voila! A Lifafa is created.
Adding funds being the most critical point to succeed in your transactions we showed user's their balance upfront with the ease of being a 2P dApp.
We designed the transaction request to be transparent with foremost the funds and fees being highlighted, following a trust-marker that this is legitimate platform.
Adding funds being the most critical point to succeed in your transactions we showed user's their balance upfront with the ease of being a 2P dApp.
We designed the transaction request to be transparent with foremost the funds and fees being highlighted, following a trust-marker that this is legitimate platform.
Creating a Lifafa
Creating a Lifafa
Transaction request
Transaction request
Tracking is an important aspect to continue the virality and closing a Lifafa, ensuring a closed loop
Tracking is an important aspect to continue the virality and closing a Lifafa, ensuring a closed loop
Tracking
Tracking
Features
Receiving a Lifafa
Receiving a Lifafa had to be a simple experience that also created FOMO to inspire the user to share it forward.
Receiving a Lifafa had to be a simple experience that also created FOMO to inspire the user to share it forward.
Okto user
Whether a receiving user has Okto installed or not. They can receive a Lifafa as long as they connect their wallet.
Whether a receiving user has Okto installed or not. They can receive a Lifafa as long as they connect their wallet.
Non-Okto user
versions
Desktop
A website dApp was essential. This was quickly designed to usilise the mobile version.
A website dApp was essential. This was quickly designed to usilise the mobile version.
Desktop Website
Finalising
Implementation
I designed the product to seamlessly blend tradition with digital interactions, making the experience feel warm and personal.
For acquisition, I ensured that senders could easily share unique links, making it effortless to invite others whether they had an okto account or not. Engagement was built into the experience, as recipients followed the link to access their crypto gifts. To drive virality, I introduced a reward mechanism where early claimants received higher amounts, creating urgency and excitement.
Overall, I'm excited to see my design to be interacted with users by getting feedback ill work on making Lifafa an engaging and shareable experience. 🚀
Currently project is live but yet to be launched on Okto.
I designed the product to seamlessly blend tradition with digital interactions, making the experience feel warm and personal.
For acquisition, I ensured that senders could easily share unique links, making it effortless to invite others whether they had an okto account or not. Engagement was built into the experience, as recipients followed the link to access their crypto gifts. To drive virality, I introduced a reward mechanism where early claimants received higher amounts, creating urgency and excitement.
Overall, I'm excited to see my design to be interacted with users by getting feedback ill work on making Lifafa an engaging and shareable experience. 🚀
Currently project is live but yet to be launched on Okto.
Live Product