Okto Points
Okto Points
ABOUT
I led the design of Okto Points, a gamified rewards system aimed at increasing user engagement and retention for our Web3 initiatives. The project was designed to incentivize user actions such as transactions and referrals by introducing a dynamic point-based system that rewarded meaningful interactions within the ecosystem.
I led the design of Okto Points, a gamified rewards system aimed at increasing user engagement and retention for our Web3 initiatives. The project was designed to incentivize user actions such as transactions and referrals by introducing a dynamic point-based system that rewarded meaningful interactions within the ecosystem.
okto
okto
ios & android
Download app
Download app
WEBSITE
ROLE
Product Designer
Product Designer
DURATION
2.5 Months
4 Mar 24’ - 17 May 24’
2.5 Months
4 Mar 24’ - 17 May 24’
TEAM
Akshay Chugh: Senior product manager (Now at Coinbase)
Gaggan Caverappa: Growth manager (Now at Bitget)
Akshay Chugh: Senior product manager (Now at Coinbase)
Gaggan Caverappa: Growth manager (Now at Bitget)
ROLE
Product Designer
DURATION
2.5 Months
4 Mar 24’ - 17 May 24’
TEAM
Akshay Chugh: Senior product manager (Now at Coinbase)
Gaggan Caverappa: Growth manager (Now at Bitget)
Introduction
Okto Points is a loyalty rewards system designed to enhance user engagement within the Okto app and CoinDCX Web3. This program rewards users for every action they take on-chain, ensuring that participation is not just beneficial but also rewarding.
Okto Points marks the first step in integrating our community into the future success of Okto. By simply signing up, sending, receiving, earning, participating in futures, and completing quests, users accumulate points.
But what can users do with these points? Points seamlessly convert into $OKTO tokens, distributed as airdrops to all participants. After all, who wouldn’t want to be rewarded with free money?
Okto Points is a loyalty rewards system designed to enhance user engagement within the Okto app and CoinDCX Web3. This program rewards users for every action they take on-chain, ensuring that participation is not just beneficial but also rewarding.
Okto Points marks the first step in integrating our community into the future success of Okto. By simply signing up, sending, receiving, earning, participating in futures, and completing quests, users accumulate points.
But what can users do with these points? Points seamlessly convert into $OKTO tokens, distributed as airdrops to all participants. After all, who wouldn’t want to be rewarded with free money?
How it works
Use Web3
+
Swapping
USDT
ETH
120
₹9,930.88
Swapping
USDT
ETH
120
₹9,930.88
Swapping
USDT
ETH
120
₹9,930.88
Use Web3
Futures, Swap, Send,
Receive, Quests
Futures, Swap, Send,
Receive, Quests = Earning Points
Earn Points
Earn Points
More actions = More Points
Convert Points to Tokens
Convert Points to Tokens
More Points = More tokens
Problem
With the growing competition in the Web3 wallet space, user acquisition and retention were key challenges. Many users signed up but lacked incentives to remain active on Okto & CoinDCX Web3
We needed a system that encouraged frequent and valuable engagement while aligning with Web3 principles of decentralization.
With the growing competition in the Web3 wallet space, user acquisition and retention were key challenges. Many users signed up but lacked incentives to remain active on Okto & CoinDCX Web3
We needed a system that encouraged frequent and valuable engagement while aligning with Web3 principles of decentralization.
Goal & objectives
The challenge is to design a gamified Points platform that motivates users to retain and increase our wallet usage
The challenge is to design a gamified Points platform that motivates users to retain and increase our wallet usage
Retention : Points will help in making sure our current user base stays loyal, with added incentive to their usual actions. (User behaviour will morph, even if they are organic users: Incentives will drive action)
Engagement : Gamifying the experience, creating anticipation on gaining more bonus rewards. (Points now., NFTs at intervals)
Acquisition : Reduce first-time friction for all app actions that we want users to focus on. (e.g. more airdrop hunters: either these users find PMF or they will leave)
Transaction volume : Increase our transaction volume as users have new found motivation.
Retention : Points will help in making sure our current user base stays loyal, with added incentive to their usual actions. (User behaviour will morph, even if they are organic users: Incentives will drive action)
Engagement : Gamifying the experience, creating anticipation on gaining more bonus rewards. (Points now., NFTs at intervals)
Acquisition : Reduce first-time friction for all app actions that we want users to focus on. (e.g. more airdrop hunters: either these users find PMF or they will leave)
Transaction volume : Increase our transaction volume as users have new found motivation.
research
Competitors and Gamification
To understand the direction to take I conducted:
Competitive Analysis: Studied loyalty programs in Web3 and traditional fintech to identify best practices.
Gamification: Examined user loyalty programs and mobile game patterns to determine which actions should be rewarded for maximum engagement.
To understand the direction to take I conducted:
Competitive Analysis: Studied loyalty programs in Web3 and traditional fintech to identify best practices.
Gamification: Examined user loyalty programs and mobile game patterns to determine which actions should be rewarded for maximum engagement.
Rainbow
Pushes competitiveness among users with a clean UI
Limited to Ethereum chain.
No gamification to push users to acquire more points
Rainbow OP
Short and transparent regarding the program
Parcl
Straight to the point with a focus on benefits
Lack of any gamified experiences that would retain the user.
Marvel snap
Pushes the user to retain and get addicted to earning more rewards
Multiple dynamics can make the user exhausted
CoinDCX
Gamified with clear objectives
Directly deposits fiat or USDT
Unity wallet
Multiple constructs to keep users retained
Clear reward explanation
Plus wallet
Visually unappealing, lacked elements to hype up their program.
Simple program with USDT as direct rewards.
Outcome
I identified best practices from both Web3 and traditional fintech loyalty programs, ensuring that Okto Points remained compelling and competitive.
Insights from gamification research helped shape the reward mechanics, emphasizing instant gratification, streaks, and milestone-based incentives to maintain long-term engagement. This approach allowed us to create a system that not only rewarded users for transactions but also encouraged habitual usage, community participation, and deeper involvement in the Okto ecosystem.
I identified best practices from both Web3 and traditional fintech loyalty programs, ensuring that Okto Points remained compelling and competitive.
Insights from gamification research helped shape the reward mechanics, emphasizing instant gratification, streaks, and milestone-based incentives to maintain long-term engagement. This approach allowed us to create a system that not only rewarded users for transactions but also encouraged habitual usage, community participation, and deeper involvement in the Okto ecosystem.
construct building
Wireframes
As we moved from research to defining a solution, I initially began by constructing the information architecture, ensuring a clear and intuitive structure for earning and redeeming points. Gradually introducing gratification elements.
As we moved from research to defining a solution, I initially began by constructing the information architecture, ensuring a clear and intuitive structure for earning and redeeming points. Gradually introducing gratification elements.
Wireframe 1
Wireframe 1 - Information hierarchy
All info upfront
Wireframe 2
Wireframe 2 - Introducing gratification
Introducing gratification
Wireframe 3
Wireframe 3 - Visual thinking begins
Visual thinking begins
Design
Final Design - Details up ahead!
Details up ahead!
The concept of “Indians don’t drop anything” was to hint at an airdrop to arrive eventually since the phase roll-out was based on building hype.
The concept of “Indians don’t drop anything” was to hint at an airdrop to arrive eventually since the phase roll-out was based on building hype.
onboarding
Welcome to Okto Points!
We wanted to leave a mark right from the get go, ensuring every user has a fantastic entry to the page.
A glorifying moment where we would acknowledge their past loyalty with us retrospective bonus points! based on all their previous Swap, deposit and Trading data. Delighting the user from the very beginning
We wanted to leave a mark right from the get go, ensuring every user has a fantastic entry to the page.
A glorifying moment where we would acknowledge their past loyalty with us retrospective bonus points! based on all their previous Swap, deposit and Trading data. Delighting the user from the very beginning
Welcome animation (Live on CoinDCX Web3)
Vampire attack 🧛
In the crypto world, a "vampire attack" refers to a tactic where a new project often a modification of an existing one offers better conditions or rewards to attract users from the original project. The goal is to shift their loyalty and the liquidity they contribute to this new venture. ~ Coinbase
We did exactly this hehe (*evil laugh*). We suggested if you were an existing user either from an On-chain wallet or a centralised exchange by joining okto via importing your wallet address. Okto would reward you with bonus points!
In the crypto world, a "vampire attack" refers to a tactic where a new project often a modification of an existing one offers better conditions or rewards to attract users from the original project. The goal is to shift their loyalty and the liquidity they contribute to this new venture. ~ Coinbase
We did exactly this hehe (*evil laugh*). We suggested if you were an existing user either from an On-chain wallet or a centralised exchange by joining okto via importing your wallet address. Okto would reward you with bonus points!
Website import wallet gateway
onboarding
First time user experience
After seeing the welcome animation we wanted to prevent users from just farming points with their network. To prevent this we ensured they had to unlock their points by making at least one Web3 transaction.
After seeing the welcome animation we wanted to prevent users from just farming points with their network. To prevent this we ensured they had to unlock their points by making at least one Web3 transaction.
Light mode
Dark mode
Features
Dynamic Points widget
The dynamic points widget was built with one goal to create anticipation. Ensure the user gets rewarded for earning points and builds up the desire to get the next big bonus.
The dynamic points widget was built with one goal to create anticipation. Ensure the user gets rewarded for earning points and builds up the desire to get the next big bonus.
My Points
1000
+200 Bonus
L 1
L 2
L 3
L 4
Need 500
Points drop every Friday 2pm UTC
Points Widget
Total cumulative Points
Including bonus & referral points earned
History
Progress tracker
Levels indicating next bonus reward
Points requirement
No. of points needed to get to the next level
Drop Information
When points are dropped
Variation - Lesser weight on what’s next
Features
Refer & earn widget
While creating virality and share-ability was important, why not have added incentive with gaining more points for you and your friends.
While creating virality and share-ability was important, why not have added incentive with gaining more points for you and your friends.
FTUE (First time user experience)
After user referred
Version 2 - Currently being built for Okto
Features
Bonus action rewards
Upon doing some actions during certain intervals a user could achieve multipliers to the Points they earn. This ensured users would always come to check what boosters they could earn that day.
Upon doing some actions during certain intervals a user could achieve multipliers to the Points they earn. This ensured users would always come to check what boosters they could earn that day.
Bonus reward construct
Status
‘Inactive’ to create FOMO indicating a user missed this
Category/Product/Action
Depending on which platform certain categories were used (Okto & CeDeFi)
Bonus multiplier
Standard reward x Multiplier = Points earned
Variation - Compressed and improved hierarchy
Features
Leaderboard
To create competitiveness a leaderboard was essential. This was also to ensure transparency of Points being allotted keeping things fair. Additionally a View all CTA was included to take users to a website dashboard with all stats.
To create competitiveness a leaderboard was essential. This was also to ensure transparency of Points being allotted keeping things fair. Additionally a View all CTA was included to take users to a website dashboard with all stats.
Leaderboard
campaigns
Double Points & Hyperliquid!
Double Points & Hyperliquid!
Okto became the official DeFi wallet for Hyperliquid, with our Futures and Spot powered by Hyperliquid we integrated campaigns that would excite users to the best of both of worlds.
Okto became the official DeFi wallet for Hyperliquid, with our Futures and Spot powered by Hyperliquid we integrated campaigns that would excite users to the best of both of worlds.
2x Points Powerlap (CoinDCX)
July 2024
Hyperliquid Campaign 1 (Okto)
December 2024
Hyperliquid Campaign 2 (Okto)
February 2025
Variants
Version 1
While these designs weren’t picked they were essential in leading to the final approach.
While these designs weren’t picked they were essential in leading to the final approach.
Variant 1
Looked more aesthetically gamified
At the time the app only had a light mode, hence we cancelled this approach
Variant 2
Cleaned up version of variant 1
Variant 3
Modern and followed the brand
Sections were missed with the imbalance in hierarchy
Final Design
Compressed sections adding more accessibility
variants
Version 2
After receiving feedback we did re-work another version of the design which was more simple and refined with a greater focus on the Okto token which was lacking in the final design. (deliberate decision)
Unfortunately this was not picked due to time constraints.
After receiving feedback we did re-work another version of the design which was more simple and refined with a greater focus on the Okto token which was lacking in the final design. (deliberate decision)
Unfortunately this was not picked due to time constraints.
Version 2
Finalising
Implementation
After multiple iterations and refinements, the final implementation of Okto Points delivered a seamless, engaging, and rewarding experience for users. The system was designed to be intuitive, with a transparent points dashboard, milestone-based achievements, and gamified elements like progress tracking and referral incentives.
After multiple iterations and refinements, the final implementation of Okto Points delivered a seamless, engaging, and rewarding experience for users. The system was designed to be intuitive, with a transparent points dashboard, milestone-based achievements, and gamified elements like progress tracking and referral incentives.
High fidelity mockup
Results
2.5 months (May 15,2024 - Jul 31, 2024)
2.5 months (May 15,2024 - Jul 31, 2024)
Acquisition : +70% increase
Acquisition : +70% increase
+209.5%
+209.5%
Signed up as non-imported wallets
Signed up as non-imported wallets
+53.65%
+53.65%
Signed up as imported wallets
Signed up as imported wallets
Activation : +56.73% increase
Activation : +56.73% increase
Retention : +25% increase
Retention : +25%
48.25%
48.25%
Daily active users opened Points
Daily active users opened Points
Transaction volume : +15% increase in Swap trading
Transaction volume : +15% increase in Swap trading
+112.04%
+112.04%
Pure active swappers opened Points daily
Pure active swappers opened Points daily
Final takeaway season 1
Okto Points played a crucial role in driving user acquisition, engagement, and trading activity. The program successfully attracted new users, encouraged existing traders to stay active, and increased overall transaction volumes.
When the program was removed, there was a noticeable decline in new user growth, trading enthusiasm, and engagement, highlighting the strong influence of gamified rewards in motivating user behavior. The data clearly demonstrates that the points system was a key driver in fostering a more engaged and active trading community.
Okto Points played a crucial role in driving user acquisition, engagement, and trading activity. The program successfully attracted new users, encouraged existing traders to stay active, and increased overall transaction volumes.
When the program was removed, there was a noticeable decline in new user growth, trading enthusiasm, and engagement, highlighting the strong influence of gamified rewards in motivating user behavior. The data clearly demonstrates that the points system was a key driver in fostering a more engaged and active trading community.
What’s next?
We’re gearing up for the next phase coming in 2025.
Season 2: Building on the learnings from Season 1, the next phase will introduce new ways to earn, improved reward structures, and deeper gamification to keep users engaged and motivated.
$OKTO Airdrop: Users who have accumulated points will soon be rewarded with $OKTO tokens, turning their loyalty into tangible value. This airdrop reinforces our commitment to rewarding active participation within the ecosystem.
Stake $OKTO : A new staking mechanism will allow users to put their earned $OKTO to work, unlocking additional benefits and rewards for long-term holders. This will also prevent large dumpings of the $OKTO token ensuring it’s stability.
We’re gearing up for the next phase coming in 2025.
Season 2: Building on the learnings from Season 1, the next phase will introduce new ways to earn, improved reward structures, and deeper gamification to keep users engaged and motivated.
$OKTO Airdrop: Users who have accumulated points will soon be rewarded with $OKTO tokens, turning their loyalty into tangible value. This airdrop reinforces our commitment to rewarding active participation within the ecosystem.
Stake $OKTO : A new staking mechanism will allow users to put their earned $OKTO to work, unlocking additional benefits and rewards for long-term holders. This will also prevent large dumpings of the $OKTO token ensuring it’s stability.